In 1988 the Norwegian industrialist Mr. Atle Brynestad founded Seabourn Cruise Line and reinvented luxury cruising with the launch of the ultra-luxury cruise ship Seabourn Pride followed by the Seabourn Spirit and Seabourn Legend.
In 2001, Mr. Brynestad introduced discerning travelers to the yachting experience, with the two Mega Yachts SeaDream I and SeaDream II. Casual elegance and intimate ports replaced tuxedos and formal evenings. Mr. Brynestad once again reinvented luxury with the slogan "It's Yachting, Not Cruising - Enjoy the difference."™
On March 20th, SeaDream will announce the beginning of a new era in luxury travel. Mr. Brynestad, for the third time, redefines how you’ll see the world by introducing the concept of Global Yachting.